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July 2025 Newsletter

  • Bob McCalden
  • Jul 29
  • 3 min read

Updated: Aug 1


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Welcome to the July 2025 newsletter from the Apostrophe Protection Society.

If you’re a new member, you’ve already had a personal welcome — but let me say it again: welcome! And to all our long-standing members, thank you, as always, for your continued support.


A Milestone: 5,000 Members!

I’m delighted to share that we’ve reached a major milestone: 5,000 signed-up members.

When I relaunched the APS in February 2022, then opened membership a year later, I thought 500 members would be an ambitious goal. That we’ve reached ten times that number is both humbling and inspiring — thank you all for helping us get here.


Semicolons in the Spotlight

You may have noticed a recent flurry of media articles about the semicolon — another oft-misunderstood punctuation mark. Interestingly, it's not so much misused as it is underused.

Semicolons are particularly helpful for joining two related independent clauses — stronger than a comma, but not quite a full stop. While the APS will remain firmly apostrophe-focused, you might enjoy this article from The Conversation, which explores the semicolon’s decline and even gives the APS a mention: Read the article


Website Refresh

In the last newsletter, I mentioned a planned update to the APS website — I’m pleased to say it’s now live!

You’ll find:

  • An extended section on apostrophe use, including some less common examples

  • A photo slider on the homepage with recent apostrophe blunders (thanks to those who submitted them!)

  • A general polish across the site to make it more user-friendly

Feel free to take a look and let me know what you think: Visit the website


International Apostrophe Day – 15 August

August is almost upon us — which means it’s nearly time to celebrate International Apostrophe Day on 15th August.

First suggested by a Guardian columnist in 2011, it’s a small but meaningful way to raise awareness of proper punctuation. As far as I know, no other punctuation mark has its own day — so do join me in giving the apostrophe its due in just a couple of weeks’ time!


A Witty Word from a Member

APS member David Withey has written and produced a delightful satirical audiobook titled Beware of the Old Bull. It’s a clever and entertaining look at the rise of hype, buzzwords and “management speak” — and its effect on clear communication.

The APS even gets a mention! Available now from all the usual audiobook platforms.


Apostrophe Focus: Attributive Nouns

One of the more confusing areas of apostrophe usage involves attributive nouns — nouns that function like adjectives to describe another noun. Most examples of this involve a singular attributive noun - for example, "a government official", "a bottle opener", "business ethics". However, when the first noun in a compound pair is plural, it can become difficult to decide whether the first noun is act­ing as a noun that ought to be show­ing pos­ses­sion, or as an attributive noun acting as an adjective.

Take, for instance, the term “farmers market.” Should there be an apostrophe?

Typically, no. Although “farmers” is a plural noun, in this context it functions attributively — describing the kind of market, not indicating possession. The phrase is used in a descriptive, not possessive, way.

Still, it’s easy to see why this trips people up — especially when the first noun is plural. The key is to consider whether the noun is acting as an owner or as a descriptor. In most public signage and publications, “farmers market” appears without an apostrophe, and that’s widely accepted.


That's all for this month. Thank you again for being part of the APS. Your support — and your passion for punctuation — is always appreciated.


Best wishes,

Bob


©2025 by Apostrophe Protection Society

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